Friday Seminar - Robert Schneider on Choosing a Travel Mode

This Friday's TRANSOC seminar features Robert J. Schneider, Ph.D., UC Berkeley Safe Transportation Research and Education Center and UC Davis Sustainable Transportation Center, presenting on "How Do People Choose a Travel Mode? Factors Associated with Routine Walking and Bicycling."

Walking and bicycling can increase the livability and sustainability of communities, but the automobile remains the dominant mode of transportation in most metropolitan regions in North America. To change travel behavior, a greater understanding of the mode choice decision process, especially for walking and bicycling, is needed.  

This presentation will summarize research on factors associated with walking and bicycling for routine travel purposes, such as shopping. Mixed logit models showed that walking was associated with shorter travel distances, higher population densities, more street tree canopy coverage, and greater enjoyment of walking. A limited sample of bicyclists suggested that bicycling was associated with shorter travel distances, more bicycle facilities, more bicycle parking, and greater enjoyment of bicycling. Respondents were more likely to drive when they perceived a high risk of crime, but automobile use was discouraged by higher employment densities, smaller parking lots, and metered on-street parking. Interviews provided the foundation for a five-step theory of how people choose travel modes: awareness and availability, basic safety and security, convenience and cost, and habit.