As car sharing goes mainstream, Avis buys Zipcar

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Yesterday it was annouced that rental giant Avis Budget Group bought car sharing upstart Zipcar. This is not the first car sharing acquisition by a rental company - Enterprise acquired Mint earlier in 2012. As car sharing gains popularity and a portion of the market share, it makes sense for rental agencies to get in on the action. Streetsblog speculates on what the implications of this deal may be, though some are already concerned about possible age discrimination. It's still early days, but the research community will probably weigh in soon enough. Stay tuned.